Bridging the Data Gap for Small Businesses: Introducing People Analytics

Smart decision-making impacts your business, your people, and your bottom line. That’s why big businesses spend a lot of time and money analyzing their data to make better decisions—because it pays off! 

Small businesses deserve the same edge. The smaller the company, the higher the stakes. There’s less room for error and the pace of decision-making is faster, and the buck stops with you. 

At Justworks, we understand that small businesses need access to clear, concise, and actionable data. That’s why we’re thrilled to introduce People Analytics, a powerful new feature set designed to empower our customers to make data-driven decisions with confidence.

Empowering Leaders to Make Better Decisions

We speak with hundreds of founders, finance leaders, and HR professionals every day. We hear the good, the bad, and the ugly. In today’s business environment, the value of data has gone up exponentially. Every decision matters. 

Yet the process of tracking and analyzing company data—from employee turnover to benefits utilization and compensation trends—has historically been manual and reliant on external manipulation. It can also feel out of reach without expensive in-house systems and expertise. 

Small business leaders, who juggle many competing responsibilities and priorities, want an easy way to access data to inform their budgets, staffing needs, and benefits strategy. And, they need a partner to help them surface questions and understand insights, not just a product capable of exporting a spreadsheet.

People Analytics is our answer to these challenges. Built directly into our platform, this new feature set allows customers to manage, explore, and analyze their workforce data without ever having to leave Justworks. And it’s built for everyone. So, whether you’re a seasoned data analyst or an HR professional without prior data experience, our platform makes data analysis straightforward and accessible.

Using People Analytics

People Analytics is built to drive better decision-making by pairing easy-to-interpret data exports with engaging visual insights. Leaders can flag insights directly within Justworks, schedule recurring email reports, and save custom templates for future use. Everything is built with easy interpretation and shareability in mind, with the goal of simplifying work streams across your organization. 

Here’s how People Analytics can help you:

• Empower data-driven decisions: People Analytics reveals key questions to ask and provides actionable insights using data from multiple sources to elevate your decision-making. 

• Manage workforce data in one place: People Analytics combines your people and business data in a single source of truth for key metrics such as headcount, turnover, compensation, time off, and more.

• Simplify workstreams: People Analytics increases operational efficiency and reduces time spent building manual reports, so you can focus your energy on more strategic tasks. 

• Improve business outcomes: People Analytics gives finance and HR visibility into everything happening on the people side of the business to maximize the impact of every dollar invested in the workforce. 

Here are some common questions you can answer with the help of People Analytics:

• Workforce: How fast is my company growing? What is our employee retention rate? What are the characteristics of my workforce? How many employees have left the company and why?

• Benefits: How can I optimize resourcing next year based on current benefits usage? How much has my company spent on benefits over time or on average? How much do my employees contribute to their health insurance plans?

• Financial: What is each employee’s total compensation? How does that break down for different departments? Am I over-funding certain departments? How can I manage cash flow more effectively?

• Time Off: How can I improve our vacation policy? What is the average time off taken? How does it break down across our different policies? Who has used the most and least vacation this year? What is the cost of our employees’ used or unused vacation by policy?

Throughout the beta of People Analytics, we’ve heard from early adopters about its positive impact on their decision-making. We’ve heard how the insights it surfaces are prompting questions leaders hadn’t thought to ask—and that’s exactly the kind of impact we hope to have. 

As Justworks supports you on your journey, we aspire to be your strategic partner. People Analytics helps us to do this better at scale, giving you access to clear, concise, and actionable data to help you make business decisions with confidence.

We can’t wait to see what you do with it!